Most common challenges Marketers face when Recruiting Students
The art of recruiting students has been perfected within the years and as technology, as well as mindset, has changed drastically, marketers and admission directors from Universities and Colleges around the world including myself have been constantly challenged with different aspects of the recruitment process.
The Study Abroad Portal by Web2present Welcomes Sqore as a New Partner this Season
Barcelona, Spain. July 3rd, 2018
Sqore is a study portal that will help students around the world choose where and what they want to study, it will help them, find a programme that matches their interest.
What is the Social Media Role in the Student Recruitment Journey
There´s approximately over 3 billion people logged onto social media today. Meaning that almost half of the world as we know it, spends at least half their day updating their social media content through different SM canals.
That’s about 40% on the global population and if you put it into perspective, at least 3.819 billion people with internet, will be accessing their social media of choice as we speak.
The Student Decision Journey When Looking for the Right Program
In order to create a student driven marketing strategy, University marketers need to understand what drives these students to want to apply for colleges or university programs far from home. We’re looking at the awareness stage and the main reason why they go for it are vast, among those we can find:
- To improve employment opportunities
- To make more money
- To land a great job
- To improve self confidence
- To learn more about the world
- To change career paths
- To have more richer experiences
Once the student has decided to move forward to a higher education, they transition into the consideration stage.
How does students choose the right University program?
Whenever students start searching for information online about university programs, are most likely to be looking for certain patterns and options.
Universities that offer scholarships are the most popular ones, and alongside those, are the ones that offer a high-quality teaching, or it is well ranked.