5 International Student Recruitment Hacks
Through the years, student mobility has increasingly grown, showing a rising demand amongst Universities and Business Schools to market their programmes as much and as effective as possible.
The result has been intensifying competition and diversification of the international student population. Now more than ever students are traveling to far corners of the world to get a proper, affordable education and this fact has pushed International Student admission officers to create better, more interactive and efficient promotional strategies.
Top International Student Recruitment Strategies
Studying abroad has become a big decision among international students. In the past couple of years, the study abroad decision journey has grown more complex and many have moved towards the online option. Understanding the process has become crucial for student recruitment agents when defining the best strategies to get their attention and sometimes spending thousands on marketing campaigns to create a bigger impact.
The Student Decision Journey When Looking for the Right Program
In order to create a student driven marketing strategy, University marketers need to understand what drives these students to want to apply for colleges or university programs far from home. We’re looking at the awareness stage and the main reason why they go for it are vast, among those we can find:
- To improve employment opportunities
- To make more money
- To land a great job
- To improve self confidence
- To learn more about the world
- To change career paths
- To have more richer experiences
Once the student has decided to move forward to a higher education, they transition into the consideration stage.