Email marketing can offer to your institution a great marketing channel that can result to be effective in many ways when done correctly.
Think about everything that is happening at your institution and how you can translate all this into email marketing. To send an email we need a purpose to get in touch with the students.
5 Subject Line Tricks that Get Your Emails Read by Students
No one can deny that we all want our email campaigns to be read by students and/or potential students, but with the volume of messages they receive, we need to make our emails stand out from the rest. No matter how great is the content inside our campaign, if the email is never opened, no one will read or find out what we are trying to communicate.