The Student Decision Journey When Looking for the Right Program
In order to create a student driven marketing strategy, University marketers need to understand what drives these students to want to apply for colleges or university programs far from home. We’re looking at the awareness stage and the main reason why they go for it are vast, among those we can find:
- To improve employment opportunities
- To make more money
- To land a great job
- To improve self confidence
- To learn more about the world
- To change career paths
- To have more richer experiences
Once the student has decided to move forward to a higher education, they transition into the consideration stage.
Effective Ways to Recognize the Ideal Persona for International Student Recruitment
Every school has a different way to identify their target students, it will depend on how the school is positioned in the marketplace. Some institutions might already have a large international community, drawing more international students to its portals when seeking for a higher educational option, some others need to do a little bit of an extra afford to understand their personas and work their way around it effectively.