Student Recruitment Trends: Why You Should Do More Video Marketing for your University
In the last few years, social networks such as Instagram, Tik Tok, YouTube, Snapchat and Facebook have established new paths for online marketing.
The emergence of ads in video formats, Facebook/Instagram stories, and live video recordings in any of these applications is making every time more clear that this is the way forward for any marketer working in the education sector.
Education marketers need to evolve the way they do marketing nowadays…
Video Marketing MUST be an important part in any of their strategies. Leaving it out would be a mistake since students prefer to watch videos than having to read long texts.
As your global partners in student recruitment, below we share with you 5 reasons why you should do more video marketing for your university in 2019:
Young students just love this format…a lot!
If you are trying to reach young students, video marketing will be your best ally.
Compared to other generations, Generation Z is consuming more and more audiovisual content. Videos are more animated, more interactive and also more fun. Generation Z feels more identified with this type of format and they are really spending a lot of time watching videos online rather than just reading online content.
Star planning a video marketing strategy and start being present were your target students are. This is an opportunity that shouldn’t be missed.
Video Marketing encourages virality and engagement
We are living in the “sharing” culture. Generation Z just love to share online videos.
Take advantage of this and make a video that encourages your target audience to share it and to be engaged. After all, going viral is free marketing for your institution.
Take the opportunity of highlight how awesome and unique is your campus. Make a video about how fun and cool is studying in your University. Let your actual students be the voice of your institution. Gives more credibility.
It´s a great way to boost awareness about your University
Videos are a great way to tell potential students what do you have to offer and what can they expect from you.
Make a nice video that represents who you are and that is align with what Generation Z likes to see. Highlight the most important aspects of studying at your university and take it from there.
Don’t forget to mention the quality of the education, campus, technology and the student life in the city were your university is located. If you can spot a couple of alumni who are successful professionals, even better. Use their testimonials to boost the image of your university.
It’s a perfect way of building trust with potential students and for retaining students
Videos have a special super power: they can transmit emotions.
Take advantage of this format to convey positive and euphoric emotions about your university.
Think every word you say. Make sure to choose words that give credibility to these potential students. Try to select people who transmit warmth and confidence.
Ultimately: Video Marketing can help you recruiting new students!
Advertising your university and educational programs through videos will help you expose yourself in an impressive and creative way to your potential students.
You will generate interest and curiosity in them. Making them to feel interested in knowing more about you, and maybe who knows, maybe they will end up becoming your new students!
A good example of a video marketing strategy are the Online Open Days that we organize here at Web2Present. They allow you to reach thousands of potential students worldwide while introducing them to who you are and why it is such a good idea to study in your campus. More than 300 universities around the world are already doing it. If you are interested in learning more about how to organise your Online Open Day, click here or watch a couple of examples here or watch our new demo!
Clearly investing in a video marketing strategy takes time, money and effort. But it is worth considering that this type of strategy lasts over time and has a more effective effect on the new potential students you are interested in recruiting. Bare in mind that generations have changed.
What are your thoughts regarding video marketing for student recruitment? Is it a Yay or a Nay?
Please comment below and share with our community your thoughts about it.