For universities, deciding to use social media is a no-brainer. The 18- to 24-year-old college student demographic is all over the social media, and its younger counterpart is equally immersed. Universities almost have no choice but to integrate these platforms into their marketing and communications plans.
Social media has been a game-changer throughout higher education marketing in recent years, with marketers utilizing technology and social sites to acquire potential students, to engage with them, to drive them to submit inquiries and applications, and finally to convert them into enrollments. While many schools experience great success with social media, others never get their efforts off the ground.
As a student recruiter if you still haven’t recognised the power of social media, it’s never too late to start considering a social media strategy to reach and to recruit potential students. Students are interested to obtain more information from your school, students want to know what are you tweeting about, they want to see pictures of the campus, they want to see the online reputation of the school; is it better than the other ones? Believe it or not, maybe two years ago this was not relevant, but in nowadays it’s crucial.
The first step to determine the social media strategy will be to define the goals; is it to create awareness? is it to acquire new students? After defining your main goals, it’s time to choose which social networks are the most convenient to use according to the goals and the age of the target. To help you deciding which social networks include in the social media strategy, here is an infographic explaining the Most used social networks in 2014 to find information about universities and courses.
We hope that this infographic is useful for you when creating the social media plan for your school. Feel free to leave us a comment if you have any doubt or if you would like to receive any advice.