How can live streaming help you recruiting new students?
Another emerging digital marketing strategy for higher education is the increasing tendency of use of live streams. Facebook Live, Instagram TV, Instagram Stories, Snapchat, Tik Tok, Periscope and Live Student Recruitment Webinars are the big players in this arena.
Live streams are often viewed as “more authentic” and “more engaging” by many millennials and the generation Z, and can be a great way to build relationships with potential students.
A few ways you could use live streaming in your university to recruit new students or boost your awareness include:
🔹 Live stream Q&A sessions
Host a live streaming were potential students can ask questions about your university. Make it dynamic and make sure to answer these questions properly and to know before hand the answer that potential might ask during the live streaming of these Q&A session.
You can try also live Q&A sessions by regions or programs.For example, here in our company we do live student recruitment webinars by regions or programs so universities can interact with potential students by answering live their questions. Students really find it very useful.
🔹 Live stream your staff talking about the educational programs available in your university
Make use of live streamings to let your staff present to potential students what Bachelor’s, Master’s and PhD’s they can study in your University and why they should definitely enroll.You can do it through Facebook Live, Instagram TV, Instagram Stories, Snapchat, Tik Tok, Periscope or our Live Student Recruitment Webinars.
🔹 Live stream students talking about your campus
Be expontaneus and on a random day, record your campus and brag about it. For this we recommend using Instagram Stories. Stream your library, your entrance or one of you amazing classrooms. Impress these potential students with your campus. Have some students saying hi and why they like and feel comfortable at your campus.
🔹 Live stream your successful Alumni
Another use of live streaming is having one of your alumni speak about why studying in your university was a great experience and how it had an influence in their successful professional future. Testimonials convince potential students. Which makes them as a great tool for influencing their decision of enrolling in a university.
🔹 Live stream classes from an specific educational program
Share with the potential students in a live streaming what a class in your university looks like. Show them how it is before they even enroll in your university. When done right, this can be a strong strategy for recruiting students.
You can even host an online masterclass about a trending topic and boost the awareness of this program and your university among the potential students of your interest. If you like this idea, you can contact us and we can help you live streaming an online masterclass.
🔹 Live stream sport competitions in your campus
Another big one is live streaming sport competitions. Sport is an important discipline among students and this also can play an important role for some students when choosing the right university.
We hope this article has been useful to you to learn more about the options you have for implementing live streaming in your student recruitment planning.
Make sure to choose the right channels to do it and make sure to prepare a good content to be shared while live streaming. You don´t want to make mistakes while doing it. Best of luck!