January 16th, 2013
18:00h Barcelona/17:00h Islas Canarias
The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI in terms of leads.
Likely you have been sending out newsletters and email campaigns for a while now but you know there is more that can be done with email. In this webinar, Tamara Gielen, an internationally renowned eCRM and email marketing expert, will provide you with an action plan on how to take your email marketing strategy to the next level. She will discuss which triggered email sequences and autoresponders you need to implement, and how you can use advanced segmentation to nurture leads and increase conversions.
In this webinar we will discuss:
- tips to improve targeting and segmentation
- learn about ´drip marketing campaigns´ to nurture contacts and analyze results
- hear practical examples how you can deliver more quality opportunities to the sales team.
Meet the speaker!
Email Marketing Consultant & Trainer at Plan to Engage
Brand Development Manager