Creating relevant innovation within changing expectations


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May 9th, 2012
18:00h Barcelona/16:00h LondonĀ alarm-clock-xxl

In a rapidly changing landscape of converging factors such as technology, economics and demographics, user expectations are often assumed unknowns.

Underestimating the affects of these changing expectations can result in an inability to create or implement innovations, especially when new offerings are targeted at new markets. Examples are presented of in-depth user studies conducted across continents for a range of industries, challenging business assumptions and helping to inspire and inform new opportunity areas.

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Meet the speaker!

Eleanor Davies

Eleanor Davies
Director of User Insights & Experience at Designit