Turn Social into Business value


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November 15th, 2012
18:00h Amsterdam/17:00h London alarm-clock-xxl

With so many companies exploring the idea of implementing a social network within their organisation to connect their employees better, it’s perhaps surprising to find that many of them fail to measure the success of the adoption scientifically. Instead, they rely on subjective measures like “is it working?” and “do we feel better connected?”.

These emotional measures are useful and interesting, but they need to be backed up with hard numbers if you are to measure success accurately.

Marketing, Communications, HR and Social advocats should join this session to learn about how Social tools help drive Business value.

In this session you will learn:

• Key ‘social’ metrics to help drive adoption and deliver value
• How working socially will have a positive impact on the bottom line
• Strategies for improving knowledge sharing and collaboration to drive performance improvements

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Speakers

Marinus Kuivenhoven

Richard Hughes
Director of Product Strategy at BroadVision